The Pacific Reach’s Hospitality & Entertainment team has over 70 years of hospitality management experience, bringing together various fields of expertise in managing and operating hotels and food & beverage outlets.
Azim Jamal
CEO & Co-Founder
Azim is responsible for directing all business activities for Pacific Reach, which he co-founded in 2014. Azim has extensive experience in managing and overseeing investments in a variety of industries, including real estate, hospitality, healthcare, and technology. Azim is also responsible for driving the creative direction and strategy for Pacific Reach’s Hospitality and Entertainment Division. Specifically guiding the vision and design required to develop unique and vibrant venues that stand apart. He is a member of the Young Presidents’ Organization, a recipient of the Ernst & Young Entrepreneur of the Year Award, and winner of the Business in Vancouver Top 40 Under 40 Outstanding Achievement Award. Azim is a trained family physician and graduated as a Medical Doctor (M.D.) from the University of British Columbia.
Zahra Salisbury
Managing Director, Design & Special Projects
Zahra is responsible for overseeing design, food & beverage concepts, and special projects for Pacific Reach’s hospitality portfolio. Zahra brings two decades of diverse business experience, having worked at McKinsey & Company in New York, the World Health Organization in Geneva, and corporate finance firms in Vancouver. Zahra has been a member of the Young Presidents Organization since 2010, is co-founder of the Sparkle Gala in Support of the BC Women’s Hospital, a former co-chair of the Canuck Place Gift of Time Gala, and one of the founding members of the Forum for Women Entrepreneurs. Zahra has a Bachelor of Science degree from UBC and a Master’s of Science degree from Harvard University.
Corey Colville
Chief Operating Officer
Corey is focused on optimizing the Pacific Reach portfolio as well as the growth of business through strategic transactions, repositioning, and partnerships. Corey directly manages the acquisition, asset management, and development teams at Pacific Reach. With 15 years of experience in real estate investments, Corey has been directly involved in over $4 billion in transactions across North America in the private and public markets. Prior to Pacific Reach, he was an executive at a Canadian REIT and led the investment team for a Vancouver based real estate private equity firm. Corey is a graduate of the Beedie School of Business at Simon Fraser University.
Jeff Leung
Executive Director, Hotel Operations
As the Executive Director of Hotel Operations, Jeff oversees operations of all hospitality assets in Pacific Reach’s portfolio. His responsibilities include optimizing operational processes for greater efficiencies, creating asset value through execution and planning of strategies, and working closely with the acquisitions team in conducting analysis and executing acquisition, conversion, development and disposition of hospitality assets. Prior to being internally promoted to this role in 2022, Jeff has spend 11 years as Regional General Manager since joining Pacific Reach in 2010. With over 20 years of experience in the hospitality industry, Jeff is a holder of the Certified Hotel Administrator Designation and a graduate of the University of British Columbia with a Double Major in Economics and Asia Area Studies.
John Kearns
Regional General Manager
John manages the Sheraton Vancouver Guildford and assists the acquisitions team in conducting strategic market analysis on potential acquisitions and redevelopments. Prior to joining Pacific Reach, John held various management positions in Vancouver and internationally. He has over three decades experience in four and five diamond hotels, restaurants, private international consulting practice and private clubs. John graduated from the University of Ottawa and The Conrad N. Hilton College of Hotel and Restaurant Management where he majored in Marketing and Finance.
Kimberly Grant
Associate Counsel
Kimberly is a skilled business lawyer whose legal expertise assists Pacific Reach with all of its corporate, commercial and real estate law matters, including leasing, financing, acquisitions, property management, construction and employment. Prior to joining Pacific Reach, Kimberly worked in house for several years with a local developer, as well as with a prominent boutique business law firm. Kimberly received her Juris Doctor from the University of British Columbia and is an active member of the Law Society of British Columbia, Canadian Bar Association and Canadian Corporate Counsel.
Brodie Wilson
Senior Associate, Investments
Brodie is an Investment Associate at Pacific Reach, responsible for supporting the capital and real estate teams in evaluating public and private investment opportunities. He has over two years of capital markets experience in investment banking. Prior to Pacific Reach, Brodie worked at a global boutique investment bank focused on infrastructure and energy clients. Brodie holds a Bachelor of Commerce from the University of Calgary, Haskayne School of Business.
Danny Vital
Director of IT
Danny is responsible for all aspects of the company’s IT management, strategy and implementation of IT infrastructure projects. With over 25 years of proven abilities and leadership in the information technology industry, Danny brings a high level of knowledge, planning ability and hands-on experience to the West Coast team.