As the Executive Director of Hotel Operations, Jeff oversees operations of all hospitality assets in Pacific Reach’s portfolio. His responsibilities include optimizing operational processes for greater efficiencies, creating asset value through execution and planning of strategies, and working closely with the acquisitions team in conducting analysis and executing acquisition, conversion, development and disposition of hospitality assets. Prior to being internally promoted to this role in 2022, Jeff has spend 11 years as Regional General Manager since joining Pacific Reach in 2010. With over 20 years of experience in the hospitality industry, Jeff is a holder of the Certified Hotel Administrator Designation and a graduate of the University of British Columbia with a Double Major in Economics and Asia Area Studies.
