Zahra is responsible for overseeing design, food & beverage concepts, and special projects for Pacific Reach’s hospitality portfolio. Zahra brings two decades of diverse business experience, having worked at McKinsey & Company in New York, the World Health Organization in Geneva, and corporate finance firms in Vancouver. Zahra has been a member of the Young Presidents Organization since 2010, is co-founder of the Sparkle Gala in Support of the BC Women’s Hospital, a former co-chair of the Canuck Place Gift of Time Gala, and one of the founding members of the Forum for Women Entrepreneurs. Zahra has a Bachelor of Science degree from UBC and a Master’s of Science degree from Harvard University.

We strive to create unique experiences and settings at each of our food & beverage venues, places where patrons want to spend time at and return, venues which enhance the greater property and neighborhood. We are able to create special places and unique experiences in each of our venues through creatively collaborating with the local creative community – this includes restaurateurs, designers, artists, and business owners alike.

Our hospitality management team has over 70 years of hospitality management experience, bringing together various fields of expertise in managing and operating hotels and food & beverage outlets. We operate each of our properties with a focus on enhancing the guest experience, by delivering exceptional quality service and incorporating innovative technologies that are responsive to their needs. We employ experienced on-site staff that are familiar with each property’s patrons and are able to offer timely and personalized service. Our team strives to capture greater market share by targeted sales and marketing efforts as well as region specific revenue management practices

With an experienced in-house Design and Construction team that has successfully completed numerous design build projects over the last 30 years, we have the required internal expertise to design and develop unique hospitality and entertainment venues that allow our projects to stand apart and outperform. We approach design in the hospitality sector with the guest and patron in-mind, while considering operational efficiencies achieved through efficient and well-thought out plans and programming.

John manages the Sheraton Vancouver Guildford and assists the acquisitions team in conducting strategic market analysis on potential acquisitions and redevelopments. Prior to joining Pacific Reach, John held various management positions in Vancouver and internationally. He has over three decades experience in four and five diamond hotels, restaurants, private international consulting practice and private clubs. John graduated from the University of Ottawa and The Conrad N. Hilton College of Hotel and Restaurant Management where he majored in Marketing and Finance.

Azim is responsible for directing all business activities for Pacific Reach, which he co-founded in 2014. Azim has extensive experience in managing and overseeing investments in a variety of industries, including real estate, hospitality, healthcare, and technology. Azim is also responsible for driving the creative direction and strategy for Pacific Reach’s Hospitality and Entertainment Division. Specifically guiding the vision and design required to develop unique and vibrant venues that stand apart. He is a member of the Young Presidents’ Organization, a recipient of the Ernst & Young Entrepreneur of the Year Award, and winner of the Business in Vancouver Top 40 Under 40 Outstanding Achievement Award. Azim is a trained family physician and graduated as a Medical Doctor (M.D.) from the University of British Columbia.

Brodie is an Investment Associate at Pacific Reach, responsible for supporting the capital and real estate teams in evaluating public and private investment opportunities. He has over two years of capital markets experience in investment banking. Prior to Pacific Reach, Brodie worked at a global boutique investment bank focused on infrastructure and energy clients. Brodie holds a Bachelor of Commerce from the University of Calgary, Haskayne School of Business.

As the Executive Director of Hotel Operations, Jeff oversees operations of all hospitality assets in Pacific Reach’s portfolio.  His responsibilities include optimizing operational processes for greater efficiencies, creating asset value through execution and planning of strategies, and working closely with the acquisitions team in conducting analysis and executing acquisition, conversion, development and disposition of hospitality assets. Prior to being internally promoted to this role in 2022, Jeff has spend 11 years as Regional General Manager since joining Pacific Reach in 2010.  With over 20 years of experience in the hospitality industry, Jeff is a holder of the Certified Hotel Administrator Designation and a graduate of the University of British Columbia with a Double Major in Economics and Asia Area Studies.

Vancouver’s most iconic and historic building – the pinnacle of luxury and elegance in Canada’s premier destination city. Rosewood Hotel Georgia first welcomed guests in 1927. Today, the property has been fully restored and features 156 luxury guest rooms, a Rosewood Spa and signature fine dining restaurant by renowned Chef David Hawksworth. This premier 5-star hotel is home to the world’s most famous celebrities during their stay in Vancouver.


  • This luxury boutique hotel offers five top-ranked food & beverage outlets: Hawskworth Restaurant, Reflections Rooftop Garden Terrace, Prohibition Bar, 1927 Lounge, and Bel Cafe
  • 5-star amenities include Sense, A Rosewood Spa, indoor saltwater lap pool and fitness area, and Vancouver’s finest meeting and event space
  • Please visit for booking information

Hotel Belmont Downtown Vancouver is a newly renovated boutique 82-room hotel located in the heart of Vancouver’s entertainment district on Granville Street. Hotel Belmont offers modern guest rooms in a fun and funky environment with food, drinks and entertainment, operated in partnership with the renowned food & beverage team of the popular Banter Room in Vancouver. The hotel has VIP rooms, multiple bars including two full-service lounges, personalized services such as luggage assistance, concierge service, and a vintage house car service for those looking to explore the diverse selection of attractions surrounding the hotel in this invigorated neighbourhood.


  • A cutting edge, boutique hotel experience combining design and comfort with attentive, personalized service, the hotel will impress leisure and business travelers alike. With an abundance of amenities at hand, the Hotel Belmont to make each guest’s stay a memorable one
  • Two of Vancouver’s hottest new bars & lounges highlight the F&B experience at the Hotel Belmont; The Living Room and The Basement
  • Please visit for more information