The Pacific Reach’s Hospitality & Entertainment team has over 70 years of hospitality management experience, bringing together various fields of expertise in managing and operating hotels and food & beverage outlets.
CEO & Co-Founder
Azim is responsible for directing all business activities for Pacific Reach, which he co-founded in 2014. Azim has extensive experience in managing and overseeing investments in a variety of industries, including real estate, hospitality, healthcare, and technology. Azim is also responsible for driving the creative direction and strategy for Pacific Reach’s Hospitality and Entertainment Division. Specifically guiding the vision and design required to develop unique and vibrant venues that stand apart. He is a member of the Young Presidents’ Organization, a recipient of the Ernst & Young Entrepreneur of the Year Award, and winner of the Business in Vancouver Top 40 Under 40 Outstanding Achievement Award. Azim is a trained family physician and graduated as a Medical Doctor (M.D.) from the University of British Columbia.
Managing Director, Design & Special Projects
Zahra is responsible for overseeing design, food & beverage concepts, and special projects for Pacific Reach’s hospitality portfolio. Zahra brings two decades of diverse business experience, having worked at McKinsey & Company in New York, the World Health Organization in Geneva, and corporate finance firms in Vancouver. Zahra has been a member of the Young Presidents Organization since 2010, is co-founder of the Sparkle Gala in Support of the BC Women’s Hospital, a former co-chair of the Canuck Place Gift of Time Gala, and one of the founding members of the Forum for Women Entrepreneurs. Zahra has a Bachelor of Science degree from UBC and a Master’s of Science degree from Harvard University.
Director, Hotel Operations
As the Director of Hotel Operations, Jeff oversees operations of all hospitality assets in Pacific Reach’s portfolio. His responsibilities include optimizing operational processes for greater efficiencies, creating asset value through execution and planning of strategies, and working closely with the acquisitions team in conducting analysis and executing acquisition, conversion, development and disposition of hospitality assets. Prior to being internally promoted to this role in 2022, Jeff has spend 11 years as Regional General Manager since joining Pacific Reach in 2010. With over 20 years of experience in the hospitality industry, Jeff is a holder of the Certified Hotel Administrator Designation and a graduate of the University of British Columbia with a Double Major in Economics and Asia Area Studies.
Regional General Manager
John manages the Sheraton Vancouver Guildford and assists the acquisitions team in conducting strategic market analysis on potential acquisitions and redevelopments. Prior to joining Pacific Reach, John held various management positions in Vancouver and internationally. He has over three decades experience in four and five diamond hotels, restaurants, private international consulting practice and private clubs. John graduated from the University of Ottawa and The Conrad N. Hilton College of Hotel and Restaurant Management where he majored in Marketing and Finance.
Dan leads all investment activities at Pacific Reach including sourcing, negotiating, and execution of acquisition opportunities. His areas of expertise include multifamily and commercial real estate, development, hospitality, and senior housing. Dan brings nine years of experience in real estate investment and has been directly involved in over $3 Billion in transactions across North America. Prior to Pacific Reach, Dan was a part of the development team of a prominent Canadian developer. He is a member of UDI, ULI, NAIOP, and the Gastown BIA. Dan graduated from the University of British Columbia, with a Bachelor of Commerce (Honours), specializing in Accounting and Real Estate.
As General Counsel for Pacific Reach, Irfan oversees all aspects of the company’s legal matters including acquisitions, financing, leasing, property management, construction, employment, and litigation. Prior to joining Pacific Reach, Irfan worked as in-house counsel for one of North America’s largest real estate developers and with a prominent Vancouver law firm practicing real estate law. Irfan received his undergraduate degree from the University of British Columbia and obtained his Juris Doctor from the University of Victoria. Irfan is an active member of the Law Society of British Columbia, Canadian Bar Association, Canadian Corporate Counsel, and Real Estate Council of British Columbia.
Brodie is an Investment Associate at Pacific Reach, responsible for supporting the capital and real estate teams in evaluating public and private investment opportunities. He has over two years of capital markets experience in investment banking. Prior to Pacific Reach, Brodie worked at a global boutique investment bank focused on infrastructure and energy clients. Brodie holds a Bachelor of Commerce from the University of Calgary, Haskayne School of Business.